In light of technological progress and the pressures of global competition, data is becoming more essential to companies’ future viability. Only when companies are able to optimize and automate their organizations based on data will they be able to identify and make use of changes and opportunities early on in today's highly dynamic markets. Excellent data performance ensures process and cost efficiency, as well as customer satisfaction. Many companies are already on the right path. However, to establish themselves as leaders in their industries or secure a market-leading position for the future, they will need new skills and new approaches. Many companies can improve their data performance – usually, they already have the data they need to do so, as well as a desire to innovate. Often, however, companies collect data without embedding use of that data in an overall strategic concept. Silo mentalities and data silos make it tougher to generate value from data, while legacy systems and unclear responsibilities slow down the pace of transformation. Often, companies could move to the next level simply by using data to make a few adjustments to their value chains. What they lack is a fresh perspective, or the knowledge and capacity to turn existing potential into a competitive advantage. That is where INFOMOTION comes into play.